MY WORK
INNOVATIVE Marketing Leadership Through Strategy, Creativity, and Technology
With over 20 years of experience, I’ve built my career blending strategy with creativity to help brands grow, adapt, and thrive. From luxury automotive at BMW Group Utah to renewable energy at Lion Energy, I’ve led multi-million-dollar campaigns, large-scale rebrands, and digital transformations that turned ideas into measurable growth.
My marketing philosophy is grounded in the Four Pillars of Marketing Product, Price, Place, and Promotion and brought to life through my creative foundation in Digital Marketing, Web Development, Photo & Video, and Branding & Identity. Together, these shape how I build awareness, drive engagement, and scale revenue.
I’m passionate about the intersection of creativity and technology. I’ve integrated AI-driven tools and automation across nearly every marketing channel from predictive analytics and SEO to dynamic pricing, content creation, and cinematic storytelling using Veo, Midjourney, and Gemini. My focus is using AI to amplify creativity, speed, and precision turning insights into action and imagination into scale.
I see marketing as both art and analytics storytelling with measurable results. I’ve led teams that innovate fast, test bold ideas, and deliver campaigns that connect emotionally and perform financially.
My creative roots in photography and film taught me how to capture authenticity and emotion, skills that translate directly into brand storytelling. Whether launching a product, reimagining a website, or building a culture of innovation, I lead teams with purpose and clarity.
At my core, I’m driven by one mission: to turn strategy into story, story into belief, and belief into growth.
20+ Years Executive Marketing Leadership
I am an executive marketing leader with over two decades of experience driving growth at the intersection of strategy, creativity, and technology. I have led brand transformations, digital innovation, and revenue expansion across renewable energy, luxury automotive, and creative services. My approach blends data-driven decision-making with cinematic storytelling, AI-powered automation, and disciplined execution, building teams, brands, and systems that scale profitably and perform consistently in competitive markets.
$10M+ Annual Revenue Generated via Events & Activations
How have I done this? By leading national trade shows, experiential marketing programs, and retail roadshows. Developed end-to-end strategies spanning messaging, booth design, staffing, and follow-up systems that converted live engagement into measurable pipeline and sales. These initiatives consistently delivered high ROI, strengthened brand presence, and created scalable, repeatable revenue channels across multiple markets.
35%–50% Growth Across E-commerce & Brand Awareness
This was achieved through strategic rebranding, digital optimization, and data-driven marketing execution. Led full-funnel initiatives spanning website UX, SEO/SEM, paid media, content, and conversion optimization to increase traffic, engagement, and sales. Combined analytics and AI-powered automation to scale performance efficiently while strengthening brand recognition and long-term customer trust.
#1 Market Share – Rocky Mountain Region - BMW UTAH
This was achieved by leading a complete transformation of brand, digital presence, and customer engagement strategy. Directed omnichannel marketing across digital, experiential, and retail/customer touchpoints, optimized a $1.5M budget, and deployed cinematic storytelling to differentiate in a highly competitive luxury market. These initiatives drove sustained revenue growth, increased loyalty, and positioned BMW of Utah as the regional benchmark for luxury performance.
Leadership Philosophy
My Team
I believe success is never individual. Every meaningful result I’ve achieved has come from working alongside exceptional people. My role is to build trust, set clear vision, and create environments where teams can do their best work because sustainable growth is always a shared achievement.
Strategy before tactics
Strategy always comes before tactics. I focus on defining clear objectives, understanding the market, and aligning teams around the “why” before executing the “how.” When strategy is sound, tactics become scalable, efficient, and measurable, driving consistent results instead of isolated wins.
Data + design in equal measure
I believe data and design are most powerful when they work together. Insights guide decisions, creativity drives connection, and neither succeeds alone. By balancing analytics with storytelling, I build experiences that are both measurable and meaningful, turning performance into brand and brand into growth.
AI as a force multiplier, not a replacement
I view AI as a force multiplier, not a replacement for people. It enhances speed, insight, and scale while freeing teams to focus on strategy, creativity, and judgment. Used intentionally, AI amplifies human talent,driving smarter decisions, greater efficiency, and sustainable growth.
I lead with a philosophy grounded in the Four Pillars of Marketing: Product, Price, Place, and Promotion, amplified through a creative foundation in Digital Marketing, Web Development, Photo & Video, and Branding & Identity.
As a Marketing Leader, my approach unites data, design, and discipline, leveraging AI-driven marketing, predictive analytics, and creative automation to drive growth and scalability. I build teams that think like strategists, execute like creators, and perform like entrepreneurs, transforming marketing into a profit and performance engine.
At my core, I believe in turning strategy into story, story into belief, and belief into growth.
KEY SKILLSETS
Growth & Strategy
Brand Architecture | Go-to-Market | B2B & B2C Growth | Pricing & Channel Strategy
Creative & Media
Brand Identity | Video & Cinematic | Production | Web & UX | Large-Format & Print
Technology & AI
Analytics & Attribution | AI Automation | CRM & Martech Stacks | Web Development
Brand Impact Case Studies
Head of Marketing
Lion Energy
Executive Leadership Impact
Business Challenge
Fragmented brand architecture, rising customer acquisition costs, and under-optimized e-commerce performance across B2C, B2B, retail, and event channels.
Strategic Leadership Actions
• Led a company-wide brand transformation across product lines, packaging, digital platforms, and AI-enabled marketing systems
• Rebuilt the go-to-market strategy to unify B2C, B2B, retail (Costco Roadshows), and trade event channels under one scalable growth framework
• Implemented AI-driven automation, predictive analytics, and performance media optimization to reduce CAC and increase conversion efficiency
• Aligned Sales, Product, and Executive leadership around a data-backed growth roadmap
Measured Business Outcomes
• +50% increase in brand awareness
• −25% reduction in customer acquisition cost
• +35% online sales growth within 6 months
• $10M+ annual revenue driven across events, B2B, and DTC channels
Head of Marketing
BMW Utah
Regional Luxury Market Leadership
Business Challenge
Compete and win market share in a highly competitive luxury automotive landscape against dominant Core 4 brands: BMW, Audi, Mercedes-Benz, and Lexus.
Strategic Leadership Actions
• Architected and executed a full omnichannel digital growth strategy across multiple dealership locations
• Elevated brand positioning through cinematic storytelling, high-end creative production, and premium experiential campaigns
• Optimized and reallocated a $1.5M annual marketing budget to maximize ROI and lead efficiency
• Built strategic community and brand partnerships to expand regional influence and affluent audience reach
• Established and scaled an in-house Marketing & Graphics division, transforming creative operations into a revenue-generating asset
Measured Business Outcomes
• #1 Market Share in the Rocky Mountain Region
• +30% Year-over-Year Revenue Growth
• +250% Web Traffic Growth
• +40% Increase in Customer Loyalty Metrics
• $2M Revenue Generated from In-House Marketing & Graphics Operations
Executive Leadership
Venture Creative
Growth & Scalable Creative Systems
Business Challenge
Scale creative output, client performance, and revenue without proportionally increasing operational overhead or team costs.
Strategic Leadership Actions
• Scaled a strategic marketing agency focused on performance-driven brand growth
• Designed AI-powered creative frameworks to increase production velocity while maintaining quality and margin
• Implemented a retainer-based recurring revenue model to stabilize cash flow and improve long-term client value
• Integrated analytics, automation, and performance tracking into all campaigns to deliver measurable ROI
• Built scalable systems that allowed high-output creative delivery without linear headcount expansion
Measured Business Outcomes
• $750K+ Revenue in First Year
• 25+ Retainer Clients Secured
• +60% Client Acquisition Growth
• High-margin operating model built for sustainable scale
MY RESUME
Schedule a Conversation
Consulting / Advisory Inquiry
MORE ABOUT ME
I’m a creative professional with a deep love for marketing, branding, and turning complex challenges into meaningful results. I’m energized by collaboration, innovation, and the pursuit of excellence in every campaign/story and idea. Away from work, you’ll find me traveling, riding motorcycles, hiking, skiing, being outdoors, playing hockey and soccer, and spending cherished time with my amazing wife and seven wonderful children who remind me daily why creativity matters.