MY WORK
INNOVATIVE Marketing Leadership Through Strategy, Creativity, and Technology
With over 20 years of experience, I’ve built my career blending strategy with creativity to help brands grow, adapt, and thrive. From luxury automotive at BMW Group Utah to renewable energy at Lion Energy, I’ve led multi-million-dollar campaigns, large-scale rebrands, and digital transformations that turned ideas into measurable growth.
My marketing philosophy is grounded in the Four Pillars of Marketing Product, Price, Place, and Promotion and brought to life through my creative foundation in Digital Marketing, Web Development, Photo & Video, and Branding & Identity. Together, these shape how I build awareness, drive engagement, and scale revenue.
I’m passionate about the intersection of creativity and technology. I’ve integrated AI-driven tools and automation across nearly every marketing channel from predictive analytics and SEO to dynamic pricing, content creation, and cinematic storytelling using Veo, Midjourney, and Gemini. My focus is using AI to amplify creativity, speed, and precision turning insights into action and imagination into scale.
I see marketing as both art and analytics storytelling with measurable results. I’ve led teams that innovate fast, test bold ideas, and deliver campaigns that connect emotionally and perform financially.
My creative roots in photography and film taught me how to capture authenticity and emotion, skills that translate directly into brand storytelling. Whether launching a product, reimagining a website, or building a culture of innovation, I lead teams with purpose and clarity.
At my core, I’m driven by one mission: to turn strategy into story, story into belief, and belief into growth.
20+ Years Executive Marketing Leadership
I am an executive marketing leader with over two decades of experience driving growth at the intersection of strategy, creativity, and technology. I have led brand transformations, digital innovation, and revenue expansion across renewable energy, luxury automotive, and creative services. My approach blends data-driven decision-making with cinematic storytelling, AI-powered automation, and disciplined execution, building teams, brands, and systems that scale profitably and perform consistently in competitive markets.
$10M+ Annual Revenue Generated via Events & Activations
How have I done this? By leading national trade shows, experiential marketing programs, and retail roadshows. Developed end-to-end strategies spanning messaging, booth design, staffing, and follow-up systems that converted live engagement into measurable pipeline and sales. These initiatives consistently delivered high ROI, strengthened brand presence, and created scalable, repeatable revenue channels across multiple markets.
35%–50% Growth Across E-commerce & Brand Awareness
This was achieved through strategic rebranding, digital optimization, and data-driven marketing execution. Led full-funnel initiatives spanning website UX, SEO/SEM, paid media, content, and conversion optimization to increase traffic, engagement, and sales. Combined analytics and AI-powered automation to scale performance efficiently while strengthening brand recognition and long-term customer trust.
#1 Market Share – Rocky Mountain Region - BMW UTAH
This was achieved by leading a complete transformation of brand, digital presence, and customer engagement strategy. Directed omnichannel marketing across digital, experiential, and retail/customer touchpoints, optimized a $1.5M budget, and deployed cinematic storytelling to differentiate in a highly competitive luxury market. These initiatives drove sustained revenue growth, increased loyalty, and positioned BMW of Utah as the regional benchmark for luxury performance.
Leadership Philosophy
My Team
I believe success is never individual. Every meaningful result I’ve achieved has come from working alongside exceptional people. My role is to build trust, set clear vision, and create environments where teams can do their best work because sustainable growth is always a shared achievement.
Strategy before tactics
Strategy always comes before tactics. I focus on defining clear objectives, understanding the market, and aligning teams around the “why” before executing the “how.” When strategy is sound, tactics become scalable, efficient, and measurable, driving consistent results instead of isolated wins.
Data + design in equal measure
I believe data and design are most powerful when they work together. Insights guide decisions, creativity drives connection, and neither succeeds alone. By balancing analytics with storytelling, I build experiences that are both measurable and meaningful, turning performance into brand and brand into growth.
AI as a force multiplier, not a replacement
I view AI as a force multiplier, not a replacement for people. It enhances speed, insight, and scale while freeing teams to focus on strategy, creativity, and judgment. Used intentionally, AI amplifies human talent,driving smarter decisions, greater efficiency, and sustainable growth.
I lead with a philosophy grounded in the Four Pillars of Marketing: Product, Price, Place, and Promotion, amplified through a creative foundation in Digital Marketing, Web Development, Photo & Video, and Branding & Identity.
As a Marketing Leader, my approach unites data, design, and discipline, leveraging AI-driven marketing, predictive analytics, and creative automation to drive growth and scalability. I build teams that think like strategists, execute like creators, and perform like entrepreneurs, transforming marketing into a profit and performance engine.
At my core, I believe in turning strategy into story, story into belief, and belief into growth.
KEY SKILLSETS
Growth & Strategy
Brand Architecture | Go-to-Market | B2B & B2C Growth | Pricing & Channel Strategy
Creative & Media
Brand Identity | Video & Cinematic | Production | Web & UX | Large-Format & Print
Technology & AI
Analytics & Attribution | AI Automation | CRM & Martech Stacks | Web Development
Brand Impact Case Studies
Head of Marketing
Lion Energy
Challenge: Fragmented brand, rising CAC, scaling e-commerce
Actions:
- Company-wide rebrand (products, packaging, digital, AI)
- AI-driven automation + predictive analytics
- B2C, B2B, Retail & Event channel integration
Results:
- +50% brand awareness
- −25% acquisition cost
- +35% online sales in 6 months
- $10M+ annual revenue via events, B2B & B2C
Head of Marketing
BMW Utah
Challenge: Gain competitive luxury market over "Core4" BMW, Audi, Mercedes and Lexus
Actions:
- Omnichannel digital strategy
- Cinematic brand storytelling
- $1.5M budget optimization
- Lead strategic partnerships
- Created in-house Marketing & Graphics Shop Genereating $2M in Revenue
Results:
- #1 Market Share (Rocky Mountain Region)
- +30% YoY revenue growth
- +250% web traffic
- +40% customer loyalty
Principle Owner
Venture Creative
Challenge: Scaling creative output without scaling cost.
Actions:
- Built AI-powered creative frameworks
- Retainer-based client growth model
- Integrated analytics + automation
Results:
- $750K first-year revenue
- 25+ retainer clients
- +60% client acquisition growth
MY RESUME
Schedule a Conversation
Consulting / Advisory Inquiry
MORE ABOUT ME
I’m a creative professional with a deep love for marketing, branding, and turning complex challenges into meaningful results. I’m energized by collaboration, innovation, and the pursuit of excellence in every campaign/story and idea. Away from work, you’ll find me traveling, riding motorcycles, hiking, skiing, being outdoors, playing hockey and soccer, and spending cherished time with my amazing wife and seven wonderful children who remind me daily why creativity matters.